Enterprise software group Shop Circle has extended its Series B funding round to $100 million (£73m), combining $60m in equity with strategic financing.
The round was led by Nextalia Ventures and joined by European and US investors, including existing backers Primo Capital and CDP Venture Capital.
It comes just four years after the company was founded to provide eCommerce tools to fledgling entrepreneurs.
New strategic investors include 645 Select Fund, FNDX, FG2 Capital and a number of entrepreneurial family offices backed by leading industrial and technology groups.
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The fresh capital will fund an ambitious M&A strategy, with several deals already in advanced stages, and speed up AI product development across the company’s portfolio.
In March this year, the company made a multi-million-pound swoop for Hampshire firm FiftyPoint6 Group and has also recently acquired API gateway KrakenD.
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“This fourth round in four years, each at a higher valuation, gives us the firepower to double down on what we do best: acquiring exceptional software products and making them smarter, faster, and more connected through AI,” said Luca Cartechini, co-founder and CEO of Shop Circle.
“We’re building the leading AI-native software platform, with a portfolio of high-impact products powering the digital infrastructure of today’s enterprise.
“With several acquisitions in the pipeline and a strong cash position, we’re well positioned to expand our product suite, scale our enterprise offering, and shape how modern businesses operate.”
The London-based company has expanded rapidly into enterprise software, scaling its go-to-market functions and operations through recent acquisitions.
Named to the Future Fifty list of the UK’s most promising scaleups, Shop Circle says its reputation has made it a magnet for top talent.
It receives over 45,000 applications annually, hiring just 0.1% of candidates.
Its selective approach extends to acquisitions, with the business saying it only pursues a few out of more than 1,000 potential deals reviewed each year.
Gian Maria Gramondi, co-founder and COO of Shop Circle, added: “What we’re building is not just a portfolio, but an operating system for modern enterprises.
“This round gives us the fuel to move faster, both in product innovation and strategic growth.
“We’ve consistently integrated technical teams and supercharged their go-to-market execution.
“Now, we’re embedding AI across every layer of our products, not as a feature, but as an architectural foundation to drive automation, intelligence, and scale. We are implementing AI across everything we do.”
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