An Altrincham-based digital marketing business which works with a charity founded by Game of Thrones star Emilia Clarke has onboarded 1 million clients in nine months and driven more than £2.3bn in sales for clients over the past three years.
The Genius Group (TGG) specialises in lead generation and marketing solutions and will soon move into a 16,000 sq ft office space at Foundation in Altrincham town centre.
The firm, which started with a workforce of six, now employs over 40 people and works with Clarke’s charity SameYou, which helps to develop better mental health recovery treatment for survivors of brain injuries.
One of the main growth areas is lead generation for motor finance PCP claims, which has rocked the industry over the past five years.
TGG provides high volumes of leads for major law firms regulated by the Solicitors Regulation Authority (SRA) and Financial Conduct Authority (FCA), and last year’s dramatic growth is down to securing 2.5 million potential PCP claims.
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“We’re working with some of the largest legal firms in the world and have generated more than six million leads and three million cases so far,” said Chris Niebel, founder of TGG.
“TGG was named Best Website Traffic Generating Company at a prestigious awards, with the judges highlighting how we had created a greater volume of customers for clients than anyone else in the UK across three sectors.
“We are dedicated to delivering exceptional digital marketing and lead generation services and have positioned ourselves as leaders in the industry.
“TGG also provides e-commerce for brands like Reverse Life, which has sold 28 million doses of its anti-ageing collagen supplements since being established in 2020.
“We excel in amplifying and accelerating online exchanges between clients and their customers to deliver maximum impact, return and value.
“We combine advanced AI technology with stunning multimedia content and omni-channel marketing campaigns to help companies achieve their conversion goals.”
The company also focuses on a number of philanthropic endeavours, with donations hitting the £100,000 mark, and it works closely with the Make-A-Wish Foundation, with TGG providing access to VIP boxes at both the Co-Op Live Arena and Manchester United’s Old Trafford football ground.
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