Former world number one tennis player Andy Murray has joined venture capital firm Redrice Ventures as an associate partner.
The London-based firm says Murray will add his unique insight to its team, drawing on his previous experience as an investor in over 40 businesses and his perspective as one of the world’s greatest sportsmen.
The Redrice fund focuses on investing in premium, British consumer brands and tech solutions all with the common goals of being driven by a cause beyond the numbers and creating enduring cultural change.
Murray first worked alongside the company in 2018 when they co-invested in sportswear challenger brand Castore.
The investment helped the founders in the early stages of their growth strategy and the business, which is led by brothers and Northern Leaders Phil and Tom Beahon, was recently valued at nearly £1bn.
Murray’s well known business portfolio includes Cromlix, Game4Padel, HowNow and Seedrs.
His role as an associate partner will involve using his strategic insight in wellness and sport and his experience of working with some of the world’s leading brands to add value to founders looking for support and capital.
He will also help to inform future investment decisions and provide access to his extensive network and help channel more top-tier investment opportunities toward Redrice.
“My tennis career taught me the importance of discipline, resilience, and strategic thinking. And for the past few years, I’ve channelled this mindset into investing, where possible focusing on British businesses that have the potential to create lasting impact and positive change,” said Murray.
“I’ve backed over 40 ventures in sectors from technology to fitness, hospitality to wellness. As an investor, I’m driven by the same principles that guided my tennis career – the pursuit of excellence, the importance of teamwork, and the belief that success is achieved through smart decisions and long-term vision.
“It’s difficult to step away from a sport like tennis, which has been so all consuming for me for so long, and then not have anything to fill that void. I’ve seen it before with other athletes, when they haven’t had other interests straight after sport, it becomes hard for them to know who they are.
“I’m also only 38 years old, so that’s a long time to be retired. My plan was always to spend more time on my other business interests once I’d finished playing tennis.”
Tom March, founder and managing partner at Redrice, added: “The Redrice fund focuses on exceptional, purpose-driven brands designed to be a force for good; brands that create communities and movements.
“Sport has the ability to shape positive change and Andy is one of sport’s foremost change-makers; always prepared to speak up when he sees an issue and to challenge the status quo.
“He is also a very experienced investor with a good sense of what it takes to make a business succeed. We’ve known Andy for a number of years, and, as his career evolves after tennis, we’re excited to have him in the team.”