A Glasgow-based wellness brand founded by two former Scotland rugby internationals has raised £3.6m in fresh funding to strengthen its UK presence, lay the foundations for global expansion and invest in new product development.
Puresport, launched in 2018 by rugby stars Adam Ashe and Grayson Hart, first gained recognition as a trailblazer in the CBD space, before pivoting into performance nutrition.
Its product line now includes hydration blends, adaptogenic mushrooms and creatine, with further science-backed supplements in the pipeline aimed at supporting endurance, recovery, and long-term wellness.
Redrice Ventures, early backers of premium consumer brands including Castore and Ocean Bottle, teamed up with fellow consumer-focused venture capital firm Five Seasons Ventures on the investment.
This came alongside a follow-on round from existing shareholders, including British and Irish Lion Finn Russell and England rugby international Ben Earl.
The raise brings total investment in the brand to more than £5m and marks the start of a new chapter under CEO Daniel Temm, a former Newcastle Falcons rugby player and England Sevens international.
“This investment provides the muscle we need to build a category-defining brand that people feel like they belong to,” said Temm.
“We have a plan to scale – in the UK, the US, and beyond – while staying profitable and true to our purpose.
“But our real goal is to build something that lasts – a brand that shapes the future of performance nutrition, one that people wear proudly, shout about, and feel connected to.”
Robert Senior, founding partner at Redrice, added: “We look for brands with the potential to redefine their category. That’s what we saw with Castore in performance wear, and what we now see in Puresport for performance wellness.
“With a clear philosophy, strong leadership, and real momentum behind it, this brand is well placed to lead the way for a new generation of wellness.
“We’re backing Puresport because it’s building an authentic brand for the long run rather than just chasing trends. In a market crowded with quick fixes and short-term hacks, Puresport stands out to us for its integrity, ambition, and community-led approach.”
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