Growing Manchester-based LegalTech Blume has acquired lead generation company Claims.co.uk.
The acquired company is based in Belfast and has built a strong reputation in the sector, with the move marking a significant milestone for Blume.
The acquisition presented “an ideal strategic fit with Blume’s business and people” according to Blume’s CEO, Alex Kenny.
“Our marketing collective has expanded significantly over the last six months, and we’re expecting double digit growth again next year. Ensuring we can deliver the right number of the right quality cases is key to making that level of growth a success for our collective” he continued.
“While we generate the majority of our leads ourselves, we’ve been really impressed by the Claims.co.uk team, both with the quality of their leads, the return on spend for the collective, and their considerable marketing experience in the sector.”
Under the arrangement, both companies will continue to operate as separate entities.
Claims.co.uk will maintain its brand and its facilities in Belfast and continue to be a supplier to Blume as well as others; and the current leadership team led by MD and Founder, John Quail, will remain.
Quail added: “Joining Blume marks an exciting new chapter for us. We’ve supplied marketing collectives with high quality personal injury enquiries for over a decade and Blume’s contact centre performance, use of data, and passion for client care has been particularly impressive to us.
“It will allow us to grow the business alongside Blume’s own panel growth, while providing the added resources and benefits that come with being part of a larger group, and our clients will benefit from the new combined business capabilities.”
Blume, a customer acquisition specialist for the legal sector, has seen a continuous period of growth over the past few years and the acquisition is Blume’s first under the leadership of Kenny, who took over the reins from Dez Derry just over 12 months ago.