THG Studios, the award-winning integrated creative agency that is part of THG Ingenuity, has unveiled iGen.
iGen is an intelligent image creation service as part of its recently launched iLabs, a market-leading innovation hub, and provides brands with an opportunity to explore and experiment in the AI landscape.
Guided by iLabs’ specialist experts, brands can use iGen to test project ideas in an accessible and low-risk environment, where a spark of creativity can be brought to life by skill and experience.
The launch follows the appointment of Richard Aldiss as senior vice president at THG Studios to spearhead growth.
Aldiss has over 30 years of experience in advertising, with roles including managing director at McCann Manchester and chair of the Institute of Practitioners in Advertising in England and Wales.
In 2024 THG Studios crafted campaigns for the likes of Toblerone, ASDA, Disney and Sky Bet’s The Overlap, and also launched AI-driven studio iLab.
Paul Harrison, creative innovation manager at THG Studios, said on the launch: “AI has evolved into a core business strategy. At THG Studios, we have a bold approach on how we innovative creatively, make future-focused decisions, and deliver efficiency through technology.
“AI doesn’t replace experience or talent. Our strength will always lie in our people and how they use new technologies to continually innovate.
iGen is part of iLabs
“With iLabs, our focus is on innovation at every stage of the creative process, and the capabilities that brings.
“We’re building a workforce of the future, where the team is fluent and confident in all aspects of AI, and are experienced in experimenting and pushing in new technology.”
Through the iLabs website, brands can submit a brief and receive image assets within 24 hours.
This complimentary service includes one round of revisions. Additionally, a video clip is provided, bringing the image to life and showcasing the enhanced impact of video.
Harrison added: “We built iLabs because we believe in something bigger. This isn’t just about AI – it’s about redefining the future of creativity.
“At iLabs, we fuse cutting-edge technology with world-class design to empower brands like never before.
“We’re creating a space where AI and human creativity work hand in hand, leading the charge in shaping bold, unforgettable futures for brands.”
For more information, visit THG Studios.