Marketing compliance startup Adclear has secured £510,000 in pre-seed funding.
The RegTech says that the investment from Haatch, Force Over Mass and Founders Capital, will fuel its mission to automate compliance processes in financial services marketing.
Adclear supports rapidly-scaling FinTech businesses operating under stringent Financial Conduct Authority (FCA) regulations.
The London-based business already has clients including Plum, Creditspring, and Trade Nation.
Adclear automates and centralises existing workflows into one platform, eliminating the need for disjointed tools, enabling compliance at scale.
Plum says that, since using the platform, its marketing compliance process has been reduced from days to hours, uploading thousands of marketing promotions in the process.
“Our experience in financial services and regulated marketing means we understand this problem first-hand,” said Joe Jordan, co-founder of Adclear.
“Our focus is delivering a product that enables teams to spend more of their time on the most important parts of their business.”
Martijn de Wever, CEO & founder of Floww and founder and general partner at Force Over Mass, added: “The financial services sector is experiencing unprecedented regulatory scrutiny around marketing compliance.
“What impressed us about Adclear was their practical approach to solving a real pain point that’s costing fintechs millions in delayed campaigns and compliance overhead.”
Adclear’s applicability extends to platforms like Audiostack, ensuring marketing created on their platform meets compliance standards.
With this new funding, Adclear is set to further develop its AI capabilities, grow the team and consolidate the UK market.
The company will use this funding to extend its compliance coverage to EU and US regulatory frameworks, looking to gain the attraction of global financial brands managing multi-channel campaigns across different regulatory regions.
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