Vodafone and Google have announced a 10-year strategic expansion of their existing partnership to bring new services, devices and TV experiences to millions of people across Europe and Africa.
The agreement will bring storage, security and AI assistance to Vodafone’s customers in 15 countries – as well as its partners in an additional 45 markets worldwide – supported by Google Cloud and Google’s Gemini models.
Meanwhile, Google will use Vodafone’s fixed and mobile connectivity services to improve workforce productivity.
“Together, Vodafone and Google will put new AI-powered content and devices into the hands of millions of more consumers,” said Margherita Della Valle (pictured), Vodafone Group chief executive.
“Using these services, our customers can discover new ways to learn, create and communicate, as well as consume TV, on a scale we haven’t seen before.”
The companies are working towards enabling Vodafone to offer YouTube subscription-based products and Google One subscription plans, such as storage plans and AI Premium plans to consumers, in addition to offering a range of Pixel and other Android devices.
They will also work towards enhancing Vodafone TV – which is powered by Android TV – using Google Cloud’s genAI capabilities to provide additional content discovery features, rewards and offers, as well as content monetisation with Google Ad Manager to deliver a better ads experience.
The teams are also exploring a more deeply-integrated YouTube experience across Vodafone TV devices.
“Our expanded partnership with Vodafone will help bring our most advanced AI products and services, including our Gemini models, to more people across Europe and Africa,” said Sundar Pichai, CEO of Google and Alphabet.
“I’m excited to see how Vodafone’s consumers, small businesses and governments, will use generative AI and Google Cloud to transform the way they work and access information.”