Manchester United has launched a new eCommerce platform on schedule which it describes as a ‘game-changer’ for the club.
Seven months ago it selected SCAYLE to power a direct-to-consumer platform which aims to enrich the shopping experience for fans.
United fans buying official club products and services online will now have greater personalisation options including ‘make your shirt’ or ‘shop by player’. The technology can support multiple languages and currencies.
“Our new eCommerce platform is a game changer in terms of the quality and reliability of service we can offer fans,” said James Holroyd, Manchester United’s chief commercial development officer.
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“We are excited to be working with SCAYLE to set new standards in digital commerce and respond to the growing demand for our products from all corners of the globe.
“This milestone is an important moment in our partnership and the wider digital transformation of Manchester United as we futureproof the club for a new era of digital engagement with fans.”
Tobias Ring, managing director commercials, said: “We are incredibly proud to have been chosen by Manchester United to transform the digital shopping experience of the club’s huge global fan base.
“The unmatched flexibility of our technology means that the platform will stay ahead of the ecommerce curve and keep pace with the evolving needs of fans and the club.
“The partnership will give Manchester United greater control of its own ecommerce platform underpinned by the security of our best-in-class digital infrastructure.”