I’m often asked how TikTok can transform your business so I thought I’d answer it by explaining how we helped one client.
We started working with a manufacturer of luxury pet products that was trying to drive sales.
The solution we came up was to produce a TikTok carousel, which is a slideshow feature that allows users to share up to 35 images or videos in a single post.
The result? 800 new followers and a flurry of sales.
In total the TikTok gained 81.6k views, 102 comments, 400 saves and 137 shares – and the figures are still rising.
Although the analytics are amazing what made this post stand out wasn’t flashy advertising or a hard sell – it was the story.
Instead of focusing on the product, we centred the carousel on the people and the brand’s journey.
It identified the market problems and how they weren’t currently being addressed.
The product was present but subtly showcased within the narrative, creating a connection without pushing for a sale.
Carousel posts on TikTok are booming right now, with the platform itself encouraging creators to use them.
These posts often achieve over twice the engagement of regular videos, thanks to their storytelling format.
They hook the audience with a compelling narrative and encourage them to swipe through, which boosts engagement signals to TikTok’s algorithm.
This post also had strong ‘saveability’ and ‘shareability’. People found inspiration in the story and earmarked the product as a potential Christmas gift – giving the post a longer lifecycle and a broader reach.
Was it a coincidence?
Three weeks later, we posted a follow-up carousel with slightly different imagery and wording, approaching the story from a new angle. Once again, the post outperformed the account’s average engagement by more than 20 times.
This success underscores the huge potential of TikTok and social media when used thoughtfully. Authentic storytelling, paired with a format that’s trending on the platform, can add rocket fuel to your sales.
If you’re a business owner, think about how you can weave your story into your content. The focus shouldn’t always be the product – it should be the people behind it and the passion driving it forward.
This case study proves that in the world of TikTok, the right strategy can turn views into followers, conversations into sales, and curiosity into a lasting community.