MediaTech firm Wooshii has secured follow-on investment from YFM Equity Partners.

The London-based agency provides video content and software tools for global organisations across various industry sectors. 

YFM’s new investment brings the total amount committed to £7.95 million since its original investment in 2019.

Founded by CEO Fergus Dyer-Smith, Wooshii is a video production agency using technology to manage a global network of creative professionals. It has grown rapidly in recent years, capitalising on the increasing demand for rapidly produced digital content. 

YFM’s latest investment will underpin Wooshii’s expansion into the US market – now over 50% of its revenue – and the rollout of its newly developed video insight software, which provides information into the ever-growing asset repository of video content held within multinational organisations. 

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Since YFM’s original investment in 2019, Wooshii has recorded average YoY revenue growth of over 50% and the business continues to expand its suite of blue-chip clients, which include Amazon, Thermo Fischer, IQVIA and ALJ.

“It’s been a pleasure to support Wooshii on its exciting journey over the past three years, during which time the company has gone from strength to strength,” said Nick Holt, portfolio director at YFM. 

“Our latest investment will enable Wooshi to expand its US operation and rollout its innovative video insight software, both of which have the potential to scale the business even more rapidly.”

Fergus Dyer-Smith, founder and CEO of Wooshii, said: “Video continues to grow as business functions increasingly turn to the format to engage customers, staff and stakeholders. 

“This investment allows us to accelerate our expansion into customers and further place our technology-enabled service at the core of a customer’s video operations.”

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