A new feature named Twitter Write has launched, giving a small section of users the ability to craft 10,000-word tweets.
Those who pay for Twitter Blue will also be able to enable subscriptions on their account, effectively placing their tweets behind a paywall – although this is currently only available in the US.
The social network led by Elon Musk had already introduced 4,000-character tweets for Blue subscribers back in February as it looks to move away from its micro-blogging roots.
“We’re making improvements to the writing and reading experience on Twitter! Starting today, Twitter now supports Tweets up to 10,000 characters in length, with bold and italic text formatting,” read a tweet from the company’s TwitterWrite account.
“Sign up for Twitter Blue to access these new features, and apply to enable Subscriptions on your account to earn income directly on Twitter. Tap on ‘Monetization’ in settings to apply today.”
To qualify for subscriptions, creators must be over 18 years of age, have 10,000+ active followers and must have tweeted at least 25 times in the last 30 days.
The move is effectively a rebranding of the Super Follows programme introduced in 2021 which allowed users to subscribe to individual accounts to access exclusive content.
Since fronting a $44 billion takeover, Musk has cut Twitter’s workforce from more than 8,000 to around 1,200 and threatened to remove verified subscribers who refuse to pay the Blue subscription. The Information estimates Twitter Blue to have 290,000 global subscribers – just 0.1% of its 250m daily active users.
Prior to the newsletter-like Twitter Write move, the social media giant began blocking links and removing supporting tweets for newsletter platform Substack, which introduced a feed called Notes last week.