Wealth Wizards has made a pair of executive appointments to accelerate its growth ambitions.

Mark Kiddell has joined as chief commercial officer from Mercer while Ben Hampton joins from abrdn as chief product officer. 

Founded in 2009 to take on the challenge of automating financial advice for the digital age, Wealth Wizards has a growing B2B customer base including wealth management, Tier 1 banks, pension providers and large insurers in the UK.

It also operates its own digital independent financial advisor, MyEva, which is pioneering a chatbot for financial wellbeing services for employees. More than 50 employers now subscribe to the service.

Kiddell has driven growth at a senior level across a number of organisations in tech and employee benefits. He will take ownership of Wealth Wizards’ go-to-market teams across its Turo and MyEva products.

Hampton, who has held several senior roles at Standard Life and abrdn, where he launched and ran the digital retirement advice business, takes ownership of the firm’s modular advice and guidance product suite, as well as MyEva. 

Andrew Firth, founder and chief executive of Wealth Wizards, said: “The addition of both Mark and Ben is incredibly exciting as we build on the growth of the business since our acquisition by Royal London last year.

“Their experience in digital advice will bring additional insight to the team and we can’t wait to see how much they will impact the business in the coming months and beyond.”

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Wealth Wizards is based in Leamington Spa and has more than 80 employees.

Kiddell said: “I’ve followed Wealth Wizards for some time now. They’re a hugely innovative FinTech who are making a genuine difference to the industry and are as passionate as I am on closing the advice gap that exists in the UK. 

“I am excited to work with the team already in place to grow the business and drive their market leading solutions.” 


Hampton added: “Wealth Wizards have consistently driven innovation. It’s an exciting time to join as client needs and preferences continue to evolve at pace. 

“From leading a hybrid advice business I’ve experienced first-hand the opportunities technology can unlock. I want to bring those perspectives and learnings to further strengthen the industry changing technology the team have already delivered.”