Wattbike has partnered with Praetura Commercial Finance to help fund its ambitious global expansion plans. 

The £3.25 million asset-based lending facility will help the team invest in its Hub App, which works in tandem with its indoor exercise bikes, as well as target key global territories in the North America and Asia-Pacific regions.

The only exercise bike endorsed by British Cycling, Wattbikes are now used by more than 1,000 professional sports teams and 500 Olympic medal winners. The team has sold over 100,000 bikes, with over 240,000 sessions uploaded per month. Piper, a specialist investor in consumer-branded businesses, invested £11.5m into Wattbike in September 2020.

Wattbike was born out of elite sport, transcending into the commercial fitness industry and consumer fitness sector. Since then, the business has won significant commercial contracts in the health & wellbeing, education, professional sport, military & uniformed services, medical and hospitality sectors with contracts signed with David Lloyd, the England football team, Hilton Hotels and the British Army. 

Wattbike recently became an official supplier to New Zealand’s rugby squad the All Blacks.


“We are fiercely proud to have built a business that is chosen by the world’s best teams and athletes,” said Richard Baker, CEO. 

“This has enabled us to continue to scale our brand, product and services into the consumer and commercial markets, domestically and internationally. 

“We are excited about the future as we progress through the next phase of our plans: building a more accessible brand, products and digital services with the mission of improving the health and performance of every Wattbiker, with the continued support of Piper and new funding from Praetura Commercial Finance. 

Nourished secures £5m for global expansion

“Praetura’s ability to get in and understand the business quickly, see the opportunity and create ways to unlock finance options for Wattbike made them a natural partner.”

Stuart Bates, commercial director of Praetura Commercial Finance, said: “Helping a best-in-class business like Wattbike achieve its goals is why we started Praetura. 

“Spending time with Rich and the team, hearing how they’ve built one of the most noteworthy brands in elite sport and helping design a funding solution that supercharged their strategy for the future were a real privilege. 

“Needless to say, the Praetura team includes a few cycling fanatics who are evangelical about Wattbike’s products. You can see the passion Wattbike’s team put into its bikes and the fitness community that develops around them. We look forward to working with the team again in future and wish them every success.”

SportTech 50 – UK’s most innovative sports tech creators for 2022