A virtual reality app is combining high-level CGI animation and real world video interviews to warn of the dangers of level crossings.
Developed in Manchester by EON Reality, ‘Network Rail – Level Crossings’ explores how a range of age groups, from children and pets to hikers, are still real risks when traversing the railway.
The innovative app uses the latest technology to tell the stark stories and raise crucial awareness in an engaging way through an episodic narrative.
Mark Bridgeman, UK MD of EON Reality Ltd, said: “At EON Reality, we are passionate about using virtual reality to raise public safety awareness.
“This app is a world first for level crossing safety and we are very proud to have created this in Manchester on behalf of Network Rail.
“This app represents a revitalised, pioneering commitment to level crossing safety – something we all need to think about not only this summer, but at all times.”
Three episodes have been launched, and four more will arrive before the end of the year, and Network Rail – Level Crossings is available on iOS and Android in the App Store and Play Store, for free.
Network Rail own and operate the railway infrastructure and timetabling in England, Wales and Scotland, with thousands of level crossings that are managed around the clock.
EON Reality was founded in 1999, and its global app development network has twenty-two locations worldwide.
It has created the world’s leading AR/VR library for knowledge transfer with over 7,000 applications which have been downloaded by more than 36 million people.