VoCoVo has announced key changes to its leadership team, with Beth Worrall appointed CEO.
The retail communications specialist, which features on this year’s RetailTech 50, is transitioning from her previous position as co-CEO, while Rob Gamlin, co-CEO and founder, moves into a new role of strategic advisor.
After two years as co-CEO alongside Gamlin, Worrall takes on the role of CEO with a clear focus on expanding VoCoVo’s international presence.
She has more than two decades of diverse leadership experience in high-growth, innovative organisations, such as dunnhumby and EY, and working with top-tier retailers and service providers.
The firm aims to unite teams, customers and technology via voice-enabled solutions. It has experienced growth across the UK, US and Europe, supporting leading retailers including Iceland, Asda, Tesco, Dunelm, Currys, The Fresh Market and Wakefern Shoprite.
VoCoVo has also made two senior appointments to further strengthen its product and technology leadership. Melanie D’Mellow has been appointed as director of engineering, following her tenure as head of engineering since March 2024.
D’Mellow will work in close collaboration with Siobhan Myles, who has assumed the role of global product director, where she will shape VoCoVo’s product strategy while streamlining execution and alignment across product and delivery teams.
“I’m excited to continue leading VoCoVo at such a pivotal time of growth,” said Worrall. “As we expand, I’m focused on scaling our solutions, driving innovation and setting new benchmarks for operational excellence and customer experience – all while further strengthening a culture where our people thrive and excel.
“A key part of that is bringing in the right talent for our next phase, and I’m delighted to have Melanie and Siobhan as part of our extended leadership team. Their experience and shared passion for product excellence will be instrumental in shaping our technology vision.”
Gamlin said: “Over the years, I’ve had the privilege of witnessing extraordinary changes both in the retail industry and within VoCoVo. I’m incredibly proud of the journey we’ve taken and the impact we’ve made in improving the safety and engagement of retail colleagues and transforming retail operations.
“As I transition into my new role, I remain deeply committed to supporting the team and our shared vision as VoCoVo continues to innovate and evolve.”