Vector, a UK startup at the heart of a rapidly growing retail media landscape, has launched today with £600,000 investment.

Founded by serial AdTech entrepreneur Rupert Staines and Dan Brown, a seasoned business executive, Vector is designed to elevate and scale brands at pace, by harnessing the immense power of Amazon’s ecosystem. 

The startup leverages cutting-edge advertising technologies and AI to enhance these services, supported by partnerships with leading MarTech providers Perpetua, Carpio and Skai.

Vector’s core proposition is divided into two distinct pillars.

Amazon Audience Media capitalises on Amazon’s first-party consumer purchasing data and the Amazon Marketing Cloud to craft hyper-tailored marketing and advertising campaigns, driving increased sales for brands, on or off the Amazon platform.

Marketplace Management is a service dedicated to brands selling directly through Amazon and utilises data to optimise both front and back-end operations for enhanced discoverability and a seamless, brand-aligned experience.

Vector is already empowering seven brands to embrace the full potential of the thriving retail media landscape by leveraging the Amazon ecosystem. This includes launching a prominent US brand’s expansion into Amazon Germany to establish a strong presence and drive sales, as well as leveraging extensive Amazon data for a leading British fashion house to engage a targeted US audience via connected TV.

Vector is also launching with several commercial partners, including TSW, Passion Digital, PASHN, Active International, Rhapsody and TMWi to fuel further growth. 

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“Retail media is the third and most powerful wave of digital marketing,” said CEO Staines. “The potential to leverage shopping behaviour directly from the world’s largest retailer promises to have a transformational impact on digital advertising, particularly with the impending deprecation of third-party cookies.

“That being said, embracing the Amazon ecosystem for digital marketing can be a minefield. So, we’ve launched Vector to unlock the full value of Amazon and the power of retail marketing for brands and their agencies. Our combined knowledge in this space, along with our robust partnerships, put us in a position to empower progressive marketers to lead in this arena. 

“But what is also hugely important to us, is to create a movement where these marketers not only drive commercial success from their digital marketing, but also promote their companies’ sustainability goals. As every penny we are paid contributes to a more sustainable future.”

Chris Phillips, CEO at TMWi, commented: “We’re delighted to partner with Vector to help us and our clients, navigate the complexities of Amazon’s marketplace and elevate brands to new heights. It further enables us to embrace the digital revolution, combining unrivalled expertise with an important purpose-driven message and action.”

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