Attrax, a provider of career site software based in London, has been acquired by San Francisco-headquartered SmartRecruiters.
Attrax allows companies such as Wickes to build engaging, personalised career sites.
SmartRecruiters, which connects people to jobs at scale, says many of today’s career sites are static pages that present static lists of open positions. Companies invest large amounts of money in advertising positions, but quickly lose those candidates to the competition because they couldn’t find relevant information.
It says SmartRecruiters Attrax, an integrated offering which is immediately available, addresses that problem by giving customers the tools to delight candidates with personalised, dynamic experiences that improve application conversion rates by 50% or more, while at the same time meeting their hiring goals.
“Today, career sites are an afterthought, historically disconnected from the rest of the recruiting process,” said Jerome Ternynck, founder and CEO at SmartRecruiters.
“This creates an unpleasant experience for candidates and recruiters. We chose Attrax for its impressive technology and proven ability to help customers build award-winning career sites.
“The integration of SmartRecruiters and Attrax provides truly intelligent career sites that operate in tandem with the ATS to deliver hiring success.”