Posted on May 20, 2019 by staff

UK VR firm signs contract with iP2Entertainment


A UK VR entertainment firm has signed a half-million dollar contract with global family entertainment specialist, iP2Entertainment.

Manchester-based listed firm Immotion signed the deal with the Amsterdam-based firm which has worked with National Geographic and DreamWorks, and will join forces with Immotion Group.

This new contract will see Immotion Group producing three exclusive VR and immersive experiences for IP2Entertainment. These experiences will be available for iP2Entertainment centres’ visitors later this year and into 2020. All work is scheduled to be completed by November 2019.

This collaborative partnership will add significant benefit to both organisations, allowing Immotion Group to develop these experiences for iP2Entertainment and providing Immotion with access to them for non-competing uses.

“iP2Entertainment are well recognised as being one of the leading players in the ‘out of home’ immersive entertainment space,” said Martin Higginson, Group CEO, Immotion Group.

“Having the opportunity to work with them in the creation of some cutting-edge VR experiences will not only deliver valuable revenue for the studio but also help us further develop and showcase our skill set in this exciting market, whilst providing access to some exciting new content.”

Roger Houben, co-founder and CEO of iP2Entertainment added: “We are very pleased to have Ian and his team on board for the creation of several immersive media experiences for our family entertainment centres. Immotion is recognised as one of the best in the world in the creation of top-quality immersive media content productions.

“We look very much forward to working with them on this prestigious project.

“Hopefully the start of a long and mutually beneficial relationship.”