With offices in Europe and US, Jabmo has powered ABM B2B marketing strategies for more than 50 of the world’s largest manufacturing, life sciences and healthcare organisations
Expandi Group has acquired B2B account-based marketing platform Jabmo and its marketing assets.
With offices in Europe and US, Paris-headquartered Jabmo has powered ABM B2B marketing strategies for more than 50 of the world’s largest manufacturing, life sciences and healthcare organisations.
In February 2023 the business went into administration and Expandi has acquired all of its assets. The Jambo brand is now owned by Expandi Group and the platform functionalities have been integrated within the Expandi MarTech platform.
UK-based Expandi, which claims to be the largest EMEA B2B MarTech and AdTech provider, is re-launching the platform, leveraging most of the features of the former tool – including integration with the major social media platforms, CRM and marketing automation systems – and combining it with its own applications.
These include the Cyance platform for third and first party intent-data analytics and the account-based advertising platform, based on unique IP addresses, from AccountInsight.
From Q4 2023, by tapping into Jabmo’s well established network in the US and harnessing Expandi’s enriched data across markets, the group will start serving all key markets in Asia Pacific (APAC) and North America.
Raffaele Apostoliti, CEO at Expandi, said: “Expandi is now the only company with comprehensive B2B AdTech and MarTech solutions built by Europeans with Europe in mind. Our investment in Jabmo shows our continued commitment to providing unique technology platforms which fit with European markets and challenges, from privacy regulations to multiple languages and local marketing practices.”