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Posted on May 2, 2017 by staff

Twitter and Bloomberg sign deal for 24-hour news channel

Twitter and Bloomberg are working together to create a 24-hour rolling news service for the social media site.

A live video stream, it will consist of Bloomberg feeds, original programming, and will build on live-streaming deals already struck by Twitter.

According to Bloomberg chief executive Justin Smith, it will look to build on habits of Twitter users who post while watching live events.

In an interview with the Wall Street Journal, he said: “Viewers have already embraced a multi-stream experience with live events and marrying those experiences seemed like a very powerful thing to offer to consumers.”

He added, in another statement: “Today’s global news consumer wants and needs more than what’s currently available.
“With this new network, we are setting out to reinvent the digital breaking news experience.”

The deal may help Twitter compete with the likes of Google and Facebook, who both take advertising revenue from video content.

Although the specifics of the arrangement have not been released, it will build on the social network’s attempts to boost video content. In the first three months of 2017 it broadcast about 800 hours of live footage.

Twitter’s chief operating officer Anthony Noto said the stream would be designed for mobile audiences so people can focus on it when they see something interesting to them.