Trouva has been snapped up by Re:store following the collapse of former parent company Made.com.
Made.com acquired Trouva, a platform featuring independent boutiques and brands, in May 2022. However within months Made.com had collapsed into insolvency, with retail giant Next agreeing a pre-pack administration deal for its brand, domain names and intellectual property.
Next has now divested London-headquartered Trouva, launched in 2015, which partners with over 650 independent boutiques selling homewares, fashion and lifestyle products across Europe.
Trouva shipped to 38 countries in 2022. It has now joined social commerce tech firm Re:store, which was co-founded by Jon Reynolds – previously CEO and co-founder of SwiftKey – and Siling Tan in 2020 to enable a human connection online through a personalised retail experience.
“We’re excited by the opportunity to acquire Trouva and introduce our social commerce technology to Trouva’s fantastic boutiques and brands,” said CEO Reynolds.
“We believe the future lies in enabling deeper connection and community online with authentic and passionate sellers, like those on the Trouva marketplace.
“We look forward to working with the Trouva team on delivering this shared vision and providing a fresh experience for independent retailers and their customers.”
Dimple Patel, COO of Trouva, said: “This new phase for Trouva is an exciting one for both the team and our independent community. After what has been a turbulent trading year for all retailers, we’re thrilled to have Re:store on board to help Trouva continue to push the boundaries of technology and retail.
“Our unwavering mission to make independent shopping accessible to all will continue, as we strengthen our proposition and experience for both our community and our customers.”