OAG, the UK-based world’s leading data platform for the global travel industry, has acquired Infare, the Danish air travel data provider from Ventiga Capital.

The deal values the combined entity at over £390m ($500m) and sees OAG grows to over 300 employees globally across 10 offices.

OAG is the leading data platform for the global travel industry, boasting the world’s largest network of flight information, covering the whole journey from planning to customer experience.

Customers include airlines, airports, travel technology players, aviation service providers, government agencies, financial institutions, and consultancies.

Phil Callow, CEO of OAG, said: “The increasing dynamism in global travel and technology is fuelling a need for more sophisticated, granular data to understand, manage and unlock growth in air travel.

“The acquisition of Infare strengthens our ability to deliver consistent and accurate information across the wider supply and demand value chain.

“Together, we are enabling new and existing customers to thrive and innovate ahead of their counterparts. I am excited to welcome Infare colleagues to the OAG family.”

Copenhagen-based Infare was founded in 2000 and is the leading competitor air travel data provider, empowering airlines to make effective pricing decisions.

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Nils Gelbjerg-Hansen, CEO of Infare, said: “Access to comprehensive and accurate data is paramount for making informed business decisions.

“Airlines rely on data to gain valuable insights into customer behavior, market trends, and operational efficiency.

“Our technology platform, data sets, and intelligence software complement OAG’s and will greatly benefit our customers worldwide.

“We see this as a unique opportunity to expand our services and introduce new innovative products for our customers, we are excited about the journey ahead together.”

Both management teams will continue in the group and will retain a shareholding, with fresh backing provided by Vitruvian Partners.

Ben Johnson, a partner at Vitruvian, said: “OAG and Infare are both clear leaders in their respective global markets. The combination creates additional growth opportunities for both teams.

“Vitruvian is delighted to support this ambitious technology company and renew our relationship with them for the years to come.”

Niclas Gabrán, managing partner at Ventiga Capital Partners, said: “It has been a pleasure working together with Nils and his team to build Infare into a leading travel data provider through organic growth and acquisitions.

“Infare’s next chapter as a part of the OAG family will undoubtedly create further growth opportunities both within and outside the air travel sector.”

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Vitruvian is an independent growth capital firm headquartered in London with a global presence. Notable investments include Skyscanner, Sykes Holiday Cottages, Travel Counsellors and Trustpilot.