Travel Counsellors, the UK’s largest and fastest-growing technology platform for travel entrepreneurs, has reported another period of strong trading, fuelled by rising demand for personalised travel and the strength of its global community operating across seven international markets.
The business, which is backed by Vitruvian Partners, has delivered an 11 per cent year-on-year increase in group sales over the past four weeks, with the UK premium leisure business making a significant contribution, recording 17 per cent growth compared with the same period last year.
Demand has remained positive across a range of destinations and travel types. Cruise sales increased by 24 per cent over the past four weeks, while Mediterranean travel grew by 13 per cent, driven mainly by Italy and Greece.
Long-haul travel also performed well, with sales to the USA up 10 per cent. Africa (+69 per cent) and South East Asia (+32 per cent) also recorded strong growth over the same period.
Travel Counsellors CEO: ‘We need to use AI to our advantage’
Steve Byrne, global CEO at Travel Counsellors, said: “We’re really pleased with our latest trading performance. These results are further evidence of the strength of our model and, above all, of the incredible care and commitment our community continues to show their customers and the trust customers continue to place in them.
“Our ambition is to build the most personalised, productive and scalable human-led travel platform in our chosen markets. That means creating the conditions for talented travel entrepreneurs to build successful, enduring businesses of their own, while keeping the human relationship at the heart of the customer experience.
“It is the combination of our people, the insight and data built through trusted customer relationships, our technology and our collective scale that creates real value.
“Used together, they help our people work smarter, understand and serve customers more personally, grow stronger businesses and spend more time on the human relationships that make the difference.
“As we scale, we’ll keep investing in that combination — helping our Travel Counsellors build stronger businesses while delivering even more personal experiences for their customers.”
Travel Counsellors supports more than 4,000 independent business owners worldwide.
In the 12 months to the end of October 2025, sales on the platform reached £1.1bn, reflecting continued momentum across both corporate and leisure travel.
The company operates across seven countries – the UK, Ireland, the Netherlands, Belgium, South Africa, the UAE and Canada – and employs more than 500 people across its UK headquarters and international offices.
US growth
In 2025, Travel Counsellors expanded into North America through the acquisition of The Travel Agent Next Door (TTAND), adding approximately 1,800 Canadian travel entrepreneurs and support colleagues to its global community.
Travel Counsellors provides a high-touch, digitally enabled platform that empowers travel entrepreneurs to build and scale successful businesses on their own terms.
Its technology and innovative tools combine with data and insight, collective commercial strength, and the knowledge and support of a global community to help Travel Counsellors deliver highly personalised customer experiences and build more productive businesses.
Founded in 1994, Travel Counsellors received the King’s Award for Enterprise for Innovation, marking the fourth time the business has received one of the UK’s most prestigious business honours.