A ‘transformational’ data-driven CRM platform has raised £5.8 million in seed funding.

London-based Attio is used by the likes of Coca Cola, Supercell, Saltpay, Causal and Upfront Ventures.

Attio says legacy systems rely on cumbersome workflows, which force teams to manually transcribe data into rigid and unyielding processes and leave users unable to tweak settings or create new workflows to suit their business needs. 

Attio is enabling a paradigm shift in CRM with its revolutionary new platform, bringing the software in line with a growing generation of build-your-own tools which make it easier for growing startups and large corporations alike to empower internal teams.

Instead of manual data entry, Attio continuously ingests, aggregates and enriches data from existing customer interaction streams including calendar, email and analytics platforms to improve both the quality and quantity of data. 

Attio was launched in early 2021 by Nicolas Sharp, a software engineer turned investor at Passion Capital and Alexander Christie, former VP of engineering at Born.com. 

The funding was led by Point Nine Capital with participation from Balderton Capital and Headline. 

Previous investor Passion Capital and angel investors including Front co-founder and CEO Mathilde Collin, Loom co-founder and CTO Vinay Hiremath, Loom and Hyper co-founder Sahed Khan and Indeed co-founder Paul Forster also participated in the round.

Attio will use the funding to double the size of the team, focusing in particular on engineering and product development, and prepare for full public launch in early 2022.

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“Modern businesses need flexible and collaborative tools that grow and adapt as their operations do, but too many teams are stuck using rigid, unyielding CRM tools that aren’t built for the 21st Century,” said CEO Sharp. 

“Attio is the antidote to this. It allows companies to remove manual data entry, drawing from existing data streams like email and calendars, to create a complete dataset before building total customizable workflows on top, empowering teams with the exact workflow they need. 

“We’re really excited about the potential for Attio to transform how companies approach CRM and are looking forward to working with our brilliant investors to achieve it.”

Ricardo Sequerra Amram, partner at Point Nine, said: “We’re excited to back Nicolas, Alexander and the whole Attio team on their mission to build better software for teams to manage relationships. 

“The next generation of software is self-service and product-led but it also empowers users to build very specific workflows through very simple and customisable user interfaces. We believe the CRM space hasn’t yet been disrupted by this next generation of software and are convinced that Attio is a key contender to win this space.”