Posted on April 1, 2019 by staff

Tottenham Hotspur Stadium tech to woo fans


The billion-dollar Tottenham Hotspur Stadium features an array of technology to make most of the club’s relationship with fans.

Spurs are finally set to move into their new home, with Crystal Palace the first visitors to face the senior team there in the Premier League on Wednesday.

A recent test event for the club’s U18 match against Southampton gave fans a glimpse into what life will be like at the 62,062-capacity arena.

A tech network built by HPE Aruba connects together everything from ticketing to security and electric turnstiles, with video screens and LED signage used throughout the ground.

A public Wi-Fi network and mobile point of sale systems will feed information into a real-time data analytics platform which allows the club to learn more about their supporters and target them with personalised retail offers.

The tech has been built into the stadium from the ground up.

When BusinessCloud spoke with Spurs’ official unified communications supplier Mitel last year, it was clear that the club wants to take the matchday experience to the next level.

“The expectation now is to have a great experience from the morning of the event itself to the day after,” its vice president of sales for UKISA Richard Roberts told BusinessCloud.

“It’s important to have the information at your fingertips. The days of buying a ticket then turning up on the night of a football match has gone.”

Taking into account other events at the new stadium such as music concerts, he said: “People are looking at a more all-rounded experience. If they’re attending a concert they want to make sure it’s on, for example.

“I would expect to have a text message from the venue to say the event’s cancelled yet that still doesn’t happen.

“If I wanted to buy a t-shirt or programme it should be there waiting for me and all I have to do is collect it and to use Apple Pay to do it.

“It’s all available now in terms of things like match alerts and texts, but they’re still not being deployed day-to-day for most entertainment experiences.”