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Everyone has an idea for starting their own business, but only a few of them become a reality. 

Let’s imagine that one of your friends sent you a link at You liked the portal, the way it looks and the offer. But who are the people behind the company and its success? Are there any rules or is it just luck?

There are a number of principles which aspiring entrepreneurs should pay attention to which improve the probability of building a profitable business.

1. Love your business and believe in it

For your business to be truly successful, do not set yourself the goal of making as much money as possible: in the long run, this is a losing position. You have to be passionate about what you do and think about the benefits you bring to people – then the chances for success will increase many times over.

2. Set the right goals and follow them

Determine the main goal – it must be specific and measurable. Break it down into small steps that will help in its achievement and determine the time in which you plan to implement each step.

Now that you have a goal and a plan to achieve it, answer these questions:

  • Why do I want this?
  • What will achieving this goal give to me?
  • How will I feel when I accomplish my plan?
  • What will I do once I’ve achieved it?

The answers to these questions will guide you and help you remember where you are going.

You also need to have a clear plan for your business. A business plan should describe the main aspects of the future project, identify possible problems and find ways to solve them. A properly drafted plan answers the question, “is it worth investing in the business, and will it pay off all the costs?”

3. Be flexible

Achieving success is often a race. It’s better to make even a poorly thought-out decision quickly than to spend a long time trying to find the perfect one. Then you can always figure out where you missed and correct yourself without losing precious time and momentum.

But don’t take completely ill-considered actions and unnecessary risks. Allow your strategy to be flexible – this will help avoid unfortunate mistakes.

4. Monitor the latest changes in legislation

A new businessperson will find a good knowledge of legislation, accounting and taxation very useful because, as the saying goes: “ignorance of the laws does not exempt from responsibility”.

If the study of laws and accounting is not for you, you can always hire qualified specialists in outsourcing. This option was and is the easiest and safest for business.

5. Look carefully for an investor

If you have a great idea for a startup, do not immediately give preference to the investor who offers a large amount of money. Money alone is not enough – what really counts in investors is experience, capabilities, connections and reputation.

6. Do not give up

Remember that no successful person has ever given up when faced with an obstacle. It does not matter how much experience you have, what education you received, or who you started out as; what matters is your resilience, ambition, and a passionate desire to achieve your goal. Try to communicate with successful people, learn from them, share your experience and knowledge. It is better to be a laggard among the best and constantly stretch upwards.

7. Look for like-minded people

There is such a common mistake – to do everything by yourself and control everything. In fact, this approach will bring nothing but low efficiency, burnout and wasted time. Once your business starts to expand, there will only be more processes and points of attention. Your job is to find people to whom you can delegate the lion’s share of the work. But it’s not enough just to find such people, they also need to be trained and motivated. Thus, you will many times increase the efficiency and speed of development of your business.

8. Respect and listen to the clients

The satisfaction of your clients should be your first priority. Communicate with them, be open, polite and reliable. A good attitude builds loyalty, and as you know, there is no better recommendation for you than satisfied and happy customers.

9. Constantly improve the product – look for innovation

No matter how good your products or services are, you can’t do without improvement. Be open to innovation and don’t be afraid to innovate. It is better to start meeting the minimum needs of consumers than to try to bring to market a perfect product, which in the end will turn out to be unclaimed. What customers really need can only be found out through feedback and adjusting the product to their needs.

10. Take time for yourself and your loved ones

Running your own business is hard work and takes time, effort, and money. But even if a business has become your life and you can’t imagine yourself without work, at least try to allow yourself the occasional day off and enjoy life with friends and loved ones.