Technical SEO leader Deepcrawl has rebranded as Lumar.

The Software-as-a-Service platform, fifth on our MarTech 50 ranking this year and founded in 2010, offers at-a-glance website monitoring capabilities and clear, actionable insights into websites’ technical health and performance. 

The new Lumar branding was developed in collaboration with Verve, a branding agency, and based on extensive user interviews and market research. 

A website’s technical foundations play a major role in search engine visibility and user experience — factors that heavily influence a business’s brand awareness, customer satisfaction, and sales. 

For enterprise businesses with thousands or millions of pages on their site, maintaining a technically sound website that is optimised for search engines and poised to drive growth often involves multiple departments. 

A pain point exists around uniting all of the varying roles that work on a website, including marketing, SEO, engineering, product, UX, and leadership teams. 

Lumar’s expanded platform roadmap will align cross-functional digital teams with a centralised source of knowledge and a common language for website health efforts. 


To this end, Lumar’s features include industry-specific website health scores and benchmarking tools, clear high-level traffic funnel views, and in-depth analytics to better monitor websites’ technical health and uncover opportunities for website-driven growth. 

Early trial access to new features will be available to Lumar users in the coming weeks.

“As Lumar, our name now matches our mission to empower businesses to achieve digital operations excellence,” said CEO Craig Dunham (pictured). “As websites have grown more complex and the opportunities for website-driven growth have expanded, we saw a powerful need to innovate upon existing offerings and shape the digital marketing landscape with a new, forward-thinking category: website intelligence. 

“The need for website intelligence extends beyond a single department or role — digital marketers, SEOs, developers, product teams, and leadership all need insight into their websites’ health and its effect on broader business goals. 

“Our recent innovations in Lumar’s website crawling technology have enabled us to build out new solutions that will help these cross-functional teams work together and boost the impact of their website efforts.”

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