Jump Into Reality, the UK-based tech startup that has brought immersive technologies to help design better homes, has embarked on a six-figure fundraise.

A crowdfunding campaign on Seedrs to raise £300,000 has already raised more than £250,000 towards its target.

The investment will be deployed to extend its market reach and continue to develop its product.

Spearheaded by its flagship product JUMP into DESIGN, the company has tested its product-market-fit and will be releasing version 2.0 this November.

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The platform allows architects and designers to  create and personalise hyper-real interior designs in real-time in 2D, 3D and first person immersive VR.

The software enables the user to interact with layout, decoration and light on a low-spec computer, then view the result on a hand-held device or VR headset.

Each space can be decorated using these materials and 3D objects, allowing seamless purchases.

The software embeds a shopping link directly to each object and material, allowing users to build their own shopping list with a single click.

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Currently, customers can choose from over 4,000 available products through the 3D catalogue with 30 high profile brands, including Tecnografica, La Redoute, OracDecor and BoConcept.

With additional capabilities in mind, the company has longer-term plans to embark into Web 3.0.

Founder and CEO Linda Facchinetti said: “Beyond JUMP into DESIGN, we have ambitious plans to utilise our game-changing patented technology and provide the best online-offline experience to consumers in the design industry and beyond.

“We believe in the immense potential of immersive technologies, and with other huge brands such as Apple entering the VR market the future is bright.

“This investment round will help support our unique platform while giving the business additional resources to invest in talent, further product development and investigating the possibilities in the metaverse and Web 3.0.”