DealsInvestment

Private equity firm Palatine has made a significant investment into global digital transformation services provider Bluprintx.

The announcement coincides with the completion of Bluprintx’s latest strategic acquisition – its first with Palatine’s backing – of commerce specialist ITG Commerce.

Headquartered in Liverpool and with operations in the US, Netherlands and Australia, Bluprintx enables productivity and revenue growth through technology, data and AI solutions in marketing, sales and service. 

The business empowers customers across a wide spectrum of technology vendors with a focus on transformational use of Adobe and Salesforce technology to support enterprise and high-growth companies.

The latest in a series of acquisitions aimed at adding service capability across Bluprintx’s core operating geographies, ITG will provide Bluprintx with additional capability in the Adobe ecosystem and it takes the group to a headcount of more than 140 employees globally.

ITG, which has operations in the US and Hungary, creates commerce solutions and is a specialist in Adobe Commerce, Adobe’s commerce platform, alongside other leading mid-market commerce platforms. 

The business helps customers to implement and integrate commerce platforms, and supports with ongoing maintenance and optimisation.

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“Palatine’s backing is instrumental for Bluprintx as we continue to expand the services we offer to our customers,” said Lee Hackett, founder and CEO of Bluprintx. 

“With this partnership and the subsequent acquisition of ITG Commerce, we are fortifying Bluprintx to give our customers direct and strategic support toward commerce objectives. 

“We are expanding our pool of expert practices while making Bluprintx more accessible across the globe with stronger bases in the US and Hungary. It is the next step in our journey toward providing global enterprises with a full suite of digital transformations, and I am looking forward to working with both Palatine and with our new colleagues joining the Bluprintx Group from ITG Commerce.”

James Painter, senior investment director at Palatine, added: “Palatine has a strong track record in the technology services sector and we are delighted to have completed on a platform in the digital transformation space, backing the Bluprintx management team in their buy and build strategy.

“Bluprintx is a trusted adviser to large enterprise and high growth clients, with strong capability across market leading technology vendors. We look forward to partnering with the business to expand its solution capabilities, creating a global business of scale.”

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