A Danish software firm has revealed plans to establish a new UK technology development hub after closing a €35 million investment.
Planday is a technology company on a mission to change how shift-based businesses operate with its ‘workforce collaboration’ software.
The firm has developed a flexible rota scheduling platform that businesses can use to manage shift workers. It allows employees, managers and co-workers to communicate effectively in real-time.
The funding round was led by Nordic financial services group SEB Private Equity, with additional investment from existing backers including Creandum and Idinvest.
In the UK, where it is estimated that 26 per cent of all work is shift-based, Planday claims to be growing its user base at more than 250 per cent annually.
The company plans to establish a UK-based technology development hub and grow its sales and customer support teams from its London office.
Chief executive Christian Brøndum said: “This investment will further enable us to help customers automate their business processes and save administrative time through our partnerships with industry leaders such as Apple, Lightspeed, Intuit and Sage.”
Johan Brenner, general partner at Creandum and chairman of the board for Planday, added: “We are as excited to invest in Planday as we were to invest in iZettle and Spotify.
“We can see a huge market opportunity for Planday as they continue to grow internationally to improve the lives of 1 billion shift workers across the globe.
“Planday paves the way for a digital revolution for shift workers and their managers.”