Snoop and data analytics company Starcount have partnered to launch SpendMapper, a self-service business intelligence dashboard .

Snoop, second on our FinTech 50 ranking last year, says the new platform leverages £100 billion of consumer spending data to provide businesses with insights into how they are performing against their competition, the overall health of their sector, and the spending habits of their customers.

This information provides unique insight across the entirety of customers’ spending to enable better informed decisions about strategy, marketing, product development, pricing and promotion for businesses and agencies of any size.


“Our easily accessible and actionable intelligence enables businesses to be better informed about their customers and their competition based on real, not claimed, consumer behaviour arming them with the insight to better serve customers, drive sales and increase loyalty in today’s tough market,” said Paul Lloyd, commercial and marketing director at Snoop. 

“SpendMapper is a powerful tool for businesses looking to thrive and not just survive.”

FinTech 50 – UK’s most innovative financial technology creators for 2022

Rowena Humby, CEO at Starcount, said: “This partnership brings together our expertise in data analytics and Snoop’s deep understanding of how and where consumers spend their money. 

“It shows you which brands are leading the way, and which are falling away, and we believe that SpendMapper will be a game-changer for any business looking to improve their customer insights and decision-making.”

Businesses interested in a free trial should contact

FinTech founder’s top scaling tips