Quin AI has raised £1.5 million in seed funding to grow its generative behavioural artificial intelligence platform.
The startup, founded by sisters Gulsah and Gonca Gulser, says it is poised to transform how companies engage their customers online.
By predicting customer behaviour in real-time, it enables enterprises to enhance their digital customer journeys, drive conversions, and boost engagement and revenue.
Its algorithms analyse user interactions on websites and apps, using live data to deliver a tailored experience for each customer.
The platform claims to only analyse first-party behavioural data, such as clicks and page views, without capturing personal information like names or locations. This ensures companies can leverage AI-powered personalisation without compromising their users’ privacy.
The round was led by Blackfinch Ventures with support from SFC Capital, Logo Ventures and Finberg.
Gulsah brings over a decade of experience in management consulting with a focus on customer strategy, while Gonca has 20 years of expertise in customer behaviour analytics.
“We’re excited to have the backing of such an esteemed group of investors who believe in the transformative potential of our technology,” said Gulsah Gulser, CEO.
“This funding will accelerate our growth, allowing us to further develop our platform and help businesses across multiple industries optimise their digital strategies.”
Major brands including Marks & Spencer, Calvin Klein, IKEA and Under Armour have adopted Quin AI’s predictive capabilities, resulting in increased conversion rates, higher customer retention, and boosted profitability.
Dr Reuben Wilcock, head of ventures at Blackfinch Ventures, stated: “Quin AI’s technology is a game changer for businesses looking to gain a deeper understanding of their customers and deliver personalised experiences.
“We are excited to be a part of their journey and look forward to seeing the impact their technology will have on the industry.”