Audiovisual technology expert ADI has fuelled a massive digital update to Sheffield United’s football ground Bramall Lane.
A wave of new digital LED installations aim to empower the club’s commercial opportunities and enrich fan engagement.
The transformation includes a brand-new high resolution LED screen to replace the legacy display; a cutting edge 900mm high digiBOARD perimeter system; a mid-tier digital ribbon and digitalisation of eight vomitory signs on the John Street Family Stand; along with new external screens above the Tony Currie Stand reception to create a fully immersive digital platform across the stadium.
Transforming the home of the Blades has been powered by significant investment in the matchday experience under the club’s renewed ambitions with its new ownership group.
“This is a landmark moment for the club,” said Stephen Bettis, CEO of Sheffield United. “We’re not just upgrading our screens – we’re enhancing the entire fan experience and creating a more dynamic commercial platform for our partners.
“This investment reflects our ambition to modernise Bramall Lane and deliver a Premier League-standard environment, both on and off the pitch.”
With more than 50% of the Premier League and most Championship stadiums already featuring ADI’s digiBOARD systems, Sheffield United join a growing list of clubs embracing digital transformation to future-proof their venues.
The new platform at Bramall Lane not only enhances visual impact but also provides a flexible, scalable solution for live content, sponsor messaging and fan engagement.
“This project is a perfect example of how we help clubs unlock the full potential of their venues,” said Claire Fitzgerald-Firth, head of engagement & client services at ADI.
“From the new digiBOARD system to the digital ribbons and signage, every element has been designed to elevate the matchday experience and deliver greater value for fans, sponsors and the club alike.”
ADI worked closely with the club from initial consultancy through to delivery. The entire platform is powered by ADI’s Live Venue broadcast fibre network, enabling remote content creation and management across all digital assets.
Behind the scenes, ADI’s Live Venue delivery crew work in constant motion – remotely distributing assets across every digital touchpoint inside Bramall Lane from its Preston-based headquarters.
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