Revenue analytics and forecasting platform Kluster has raised £4m ($5m) in Series A funding.

The investment was led by Foresight Group with participation from SuperSeed and strategic angels, including Cognism CEO James Isilay, and will be used to accelerate product development and revenue expansion.

Kluster’s platform uses AI to analyse data and trends to enable sales leaders of fast-growing businesses to consistently beat their targets.

The Series A follows an earlier investment of £800,00 ($1m) in April 2020 led by SuperSeed and Newable Ventures.

The latest funding will be used to fund product development and expand the go-to-market team.

The company aims to move deeper into the American market and secure executive hires across 2023 and 2024, which will be accelerated by this funding.

Kluster came about due to the shared professional challenges of the founders, university friends Dan Thompson and Rory Brown.

Brown was running a large team of salespeople in the City of London, where he lacked a reliable way to get accurate forecasts. He turned to Thompson, a theoretical physics graduate with expertise in building forecasting models for catastrophic events, for help.

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They joined forces to launch Kluster and have since grown to a team of 30 supporting growing companies across North America and Europe, including CurrencyCloud, ExtraHop, OysterHR, SEON, TrueLayer and TigerConnect.

Thompson, CEO of Kluster, said: “It has never been more important to plan and execute revenue strategy than it is today. With the recent VC bubble, the metrics that mattered went from growth, burn and margins to growth, growth and growth.

“The bubble burst, and companies have now rediscovered the importance of rigorous planning, robust strategy and comprehensive revenue reporting.

“Which is why I am delighted to partner with Foresight and deepen our relationship with SuperSeed, to bring our solution to this problem to the global market.”

Jack Eadie, managing director at Foresight, said: “We are excited to join the exceptional Kluster team in the next part of their journey.

“They have a strong product-market fit, and I’m relieved to see a platform that enables companies to forecast revenue more accurately. Kluster’s team is shaping the future of sales, and I am eager to see what they develop next.”

Mads Jensen, managing partner at SuperSeed, said: “We often say that ‘sales solve all problems’, and it has never been truer than in this climate.

“Companies need to deliver more with less, and having a world-class sales function is essential to that. We are excited to expand our partnership with Kluster.”

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Kluster use AI to analyse data and trends, providing a leading indicator for sales performance. Crucially, it helps sales reps, managers, and the C-Suite know what they need to do to hit the quarterly sales target.