Posted on March 12, 2019 by staff

SailGP reveals Apadmi as app creator


Apadmi has revealed it is the mobile tech team behind the app for SailGP, the global sailing championship that kicked off last month in Sydney.

Spearheaded by Larry Ellison and Sir Russell Coutts, SailGP’s inaugural season brings intensely competitive, high-speed inshore racing to fans in Sydney, San Francisco, New York, Cowes UK and Marseille, as world-class crews compete for the championship trophy and a $1 million prize.

The innovative SailGP allows fans to personalise what they watch and which boat to follow, and they are able to view live data and video, track performance, compare athletes, change viewing angles, zoom in and watch replays.

The season features six teams – Australia, China, France, Great Britain, Japan and the United States – racing on identical 50-foot foiling catamarans.

The app delivers access to more than 1,200 data with a split screen feature that enables the viewer to compare two teams side by side.

“These are the fastest race boats in sailing, and SailGP will redefine the sport,” said Apadmi’s CCO Matt Hunt.

“Our challenge was to create an app that was just as ground-breaking. We’ve crashed through things we didn’t realise were possible to do.

“To create a world-first app, for a worldwide audience, with a world-class team has been an amazing experience for all of us.”

There are three customizable modes in the app that are designed to cater to all levels of knowledge of the sport.

This includes standard view, which focuses on visuals streaming in live via helicopter, drone, and on-water/on-board cameras, displayed alongside key race statistics.

Advanced view allows users to view technical data from the boat, and split screen view shows data that can be viewed and compared for two teams simultaneously.

CEO Coutts said: “We really wanted to challenge ourselves with how we present the content and data coming off the boats and show it in a way that truly enhances the fan experience and allows them to be as much a part of the racing as possible.

“This is the first time the data and live streams are available to everyone – fans, teams, broadcasters, coaches and race management – and we really hope it will attract new people to the sport, educate emerging fans and generally make SailGP interesting for a wide range of people.”

The app also includes a ‘no spoilers’ setting for global fans who are consuming the content on a delayed basis.

Apadmi is a mobile technology group headquartered in Manchester.