Workforce management software provider S4labour has secured a £4m investment to continue its expansion, invest in product development and enhance customer delivery.
The funding comes from YFM Equity Partners for the Banbury-based businesses whose SaaS platform aims to help hospitality businesses streamline workforce management, rota scheduling, payroll processing and HR reporting.
The company has built a strong customer base of over 250 customers, including names such as JKS, MJMK, Oakman Inns and Restaurants and The Revel Collective.
YFM’s investment will fund further product enhancements in payroll and HR functionality, as well as strategic hires in sales and marketing to expand into larger managed pub groups and hospitality chains.
It comes after Mark Jensen, former VP sales EMEA and APAC at Fourth, joined S4labour in early 2024 to drive the next phase of growth.
“S4labour has built an impressive business with a clear product-market fit and plan to expand its market,” said Mike Clarke, investment partner at YFM.
“As the hospitality industry continues to digitalise its operations, S4labour is well-positioned to expand its market share and deliver significant value to its clients.
“With Mark Jensen now on board and an exciting product roadmap, we see a fantastic opportunity to accelerate growth, and we are excited to support the team on this journey.”
Alastair Scott, founder of S4labour, added: “We are delighted to welcome YFM as an investor. Their experience in scaling SaaS businesses and their strategic approach to growth will be invaluable as we continue to develop our platform and reach new customers.
“This investment marks an exciting new chapter for S4labour, and we look forward to working closely with the YFM team.”
The YFM team on the investment included Mike Clarke, James Curtis, Jamie Roberts and Steve Harrison.