BusinessCloud can reveal its MarTech 50 innovation ranking for 2024.

Readers of the online technology publication and an expert judging panel have together decided the 50 companies blazing a technology trail in marketing.

The MarTech 50 – supported by Tyto, the European PR and communications agency at the intersection of technology, science and innovation – celebrates businesses of all sizes creating original tech solutions for companies engaging in marketing, consumer research and advertising.

Personify XP, an anonymous personalisation experience platform, tops the ranking ahead of VIOOH, a tech platform for out-of-home advertising.

Penny Black, which delivers personalised marketing for clients’ customers, is third. LoyaltyLion and Bidnamic complete the top five.

In sixth spot is White Label Loyalty, a customer loyalty platform that helps clients to better understand their customer and deliver an engaging reward experience to drive long-term growth and retention at scale.

In seventh is Studiospace, a matchmaking service for senior marketers looking to hire hand-picked, founder-led and award-winning agencies with just one contract to sign for all creative, digital and marketing services.

Also featuring is Dream Agility, which delivers AI to manage Google Shopping and Search, Facebook, Instagram and Microsoft Ads. It is now used by everyone from financial services to charities and gyms for better-quality, higher-converting leads.

Twenty-eight of the 50 companies are based in London, followed by four in Manchester and two in Leeds. A further 16 towns and cities represented.

The ranking in full:

MarTech 50 – UK’s most innovative marketing technology creators for 2024

BusinessCloud called on its readers to vote for companies from the 102-strong shortlist. A combination of these votes and choices from an expert judging panel determined the top 50. 

The judging panel was comprised of:  

• Robin Langford, editor, Performance Marketing World
• Beth Sissons, director, Hotwire
• Christopher Martin, event director, Marketing Technology Expo
• Davina Lines, MD, Mixing Digital
• Jonathan Symcox, editor, BusinessCloud