Fast-growth fulfilment technology provider Huboo has appointed Ben Shipway as its new chief product and technology officer amid plans for further global expansion. 

Huboo, which featured on our recent RetailTech 50 ranking, is set to move into a host of key territories in 2022, capitalising on recent milestone growth across the Netherlands, Spain, Germany and the UK. 

It says Shipway will be instrumental in achieving this with his 20 years’ worth of experience in building and running successful global software products across many industry sectors.

Shipway will report to Huboo CEO and co-founder Martin Bysh as he takes his place on the C-suite team, while being based at the company’s Bristol headquarters. 

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He has built and led high-performing product teams, as well as growing and scaling globally-distributed tech organisations in sectors including parcels and logistics, eCommerce, marketplaces, payments, financial services and insurance.

Shipway joins Huboo during a period of rapid business growth. The scaleup has secured over £100 million of investment since its launch in 2017. The business also increased its headcount by 341 employees in just 12 months.

“I am absolutely delighted to join a successful organisation such as Huboo and am hugely excited about the fantastic opportunities ahead of us,” said Shipway. 

“The business is at the top of its game and my goal is to take it to the next level by supercharging our global growth through the application of forward thinking technology and valuable product change. 

“I’ll be working to create the highest-performing product and technology team to rival the world’s best technology companies, cementing Huboo’s future as a market leading eCommerce and fulfilment provider, and beyond.”

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Bysh added: “Ben brings with him vast expertise which makes him an ideal match for Huboo as we continue on our ambitious growth trajectory. What we need to meet our strategic goals is someone who can provide invaluable insights and guidance around new products and technology. 

“Without doubt, Ben’s unrivalled skill-set will provide us with the means to do so. That said, we’re excited to enter the next stage of our development with our latest C-suite appointment.”