A record-breaking screen has been unveiled at Aston Villa’s warehouse.
LED specialists ADI delivered the UK’s largest indoor fan zone screen at the venue, marking a major milestone in the club’s ongoing regeneration programme.
The warehouse, which adjoins the club’s iconic Villa Park ground, now hosts a 90.3m2 bespoke LED screen, built using ADI’s MT 2.5mm technology.
Installed at the rear of the main stage, the ultrawide display can operate as a backdrop for live entertainment or as a primary screen for large-scale presentations, screenings, exhibitions and conferences. The installation significantly enhances the venue’s flexibility, allowing it to support both matchday and year-round event programming.
Ben Hatton, COO at Aston Villa, said: “Our long and trusted partnership with ADI continues to deliver – this time with the largest indoor fan zone screen in the UK.
“The ultrawide format strengthens our warehouse offering, enhances the matchday experience and provides a flexible platform for future activations as part of our ongoing regeneration.”
The new screen also creates a focal point for ‘Villans’ before and after home.
Its fine-pitch LED technology delivers high-resolution imagery at close viewing distances, ensuring premium visual performance whether used for live entertainment, branded activations or corporate events.
The latest installation in a longstanding 25+ year partnership with Aston Villa, it supports a 453% increase in matchday revenue over the past seven years. In fact, Villa recorded the strongest growth among the top 20 European clubs by 2024-25 in matchday revenue alone, according to the club.
The project by ADI joins over 750m2 of new LED screens and signage installed in the 24/25 season as part of the total stadium transformation of Villa Park. The wider programme also includes production and maintenance of matchday content along with providing a new UEFA-compliant digiBOARD perimeter system fit for a European elite club.
Claire Fitzgerald-Firth, head of engagement & client services at ADI, said: “We are proud to work with Aston Villa on this exciting warehouse project and have brought forward a creative, flexible digital solution to help transform this location.
“Using ADI’s MT Series of LED technology, Aston Villa now boasts the UK’s largest indoor fan zone screen. The scale and flexibility of the digital display provides the club with a powerful new platform to enhance fan engagement while creating additional commercial value within the Villa Park development.”