The publisher of Radio Times has moved to acquire weight management and dietary improvement subscription platform Nutracheck.

Immediate Media Co, which also owns and operates BBC Good Food, olive, BBC Gardeners’ World magazine and BBC History, sells over 50 million magazines a year and reaches over 54m people a month across print, digital and live events. It has 1m subscribers across digital and print. 

A multi-award winning app and website, Nutracheck’s evidence-based approach for food, exercise and progress tracking helps to guide members to healthier lifestyle choices. 

Its solution for calorie and nutrient tracking uses a unique food database with over 350,000 products and barcode scanner, combined with connectivity to activity tracking devices. The platform, founded in 2005, has 350,000 premium subscribers.

“Nutracheck is the UK’s leading food tracking app, and a great strategic fit for us,” said Sean Cornwell, Immediate’s platforms CEO. “We can see real developmental and growth opportunities both for Nutracheck and our food business. 

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“The addition of Nutracheck, and their award-winning team, accelerates Immediate’s transformation to a fully cross-platform business, significantly growing our digital subscriptions base and enhancing our skills expertise.”

Nutracheck CEO Tim Vryenhoef added: “Over the past 17 years we’ve built Nutracheck to become the UK’s highest rated nutrition tracking app. Our new partnership and home with Immediate offers a fantastic opportunity to take Nutracheck to the next level. 

“There is a meeting of minds in terms of our business cultures and ethos, as well as an obvious overlap in terms of our respective audiences, particularly with Immediate’s Food portfolio. 

“We believe this partnership will be excellent for the Nutracheck brand, our fantastic team and ultimately the people we work for, our loyal members.”

Nutracheck will continue to be based in Nottingham, with founding partners Vryenhoef, marketing & communications director Rachel Hartley and technical director Paul Cookson continuing to lead the business.

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