Plentific, No.1 on our PropTech 50 ranking last year, has appointed Marc Kaplan to the role of senior vice president for the US market. 

Kaplan will drive Plentific’s growth and geographical expansion in the market and be part of the international leadership team.

Kaplan joins Plentific with over 25 years’ experience scaling and leading highly successful businesses within the property management sector. He was previously SVP, head of management for AKAM, COO for C + C Apartment Management, executive managing director at FirstService Residentidential and VP at Stonehenge. 

Plentific, a property operations platform for the social housing sector, has seen rapid growth across all markets over the past year. 

In October 2023, six prominent social housing providers managing a combined 150,000 homes, including The Hyde Group, rolled out Plentific’s platform across their portfolios.

Plentific provides a single real-time platform connecting landlords and property managers with residents and tradespeople to create a more responsive solution to household maintenance issues.

The platform digitalises and streamlines household inspections, provides a real-time interface between landlords and residents, and uses AI to connect residents with the best local contractors at competitive prices.

PropTech 50 – Most innovative UK property tech creators for 2023

Cem Savas, CEO of Plentific, said: “We’ve had fantastic momentum over the past year and Marc’s insight into the US market is invaluable as we make headway in growing our transatlantic remit and expanding the business further.

“He brings diverse perspectives, experiences and leadership acumen to the Plentific team, as well as strong skills in strategic planning, business development, stakeholder engagement and market analysis. We are significantly investing in our operations and hiring best-in-class talent is crucial to the success of the strategy.”

Kaplan added: “I am passionate about transforming the real estate sector with innovative and scalable solutions that benefit both property owners and residents and look forward to working with a market-leading business to do so. Plentific’s success to date is a testament to the pressing need for the product, and I’m thrilled to be joining the company at such an exciting time.”

Global energy giant makes its eighth acquisition