Piing has signed a deal with Manchester City Football Club to take its mass-participation gaming experience to crowds on matchdays.

The official supplier agreement is the latest episode in Manchester-based Piing’s relationship with the club.

Piing featured on our MediaTech 50 ranking this year and was also showcased on our GM 125 Rising Stars of Business list, supported by GM Business Growth Hub.

Under the multi-year deal, supporters at the Etihad Stadium and the Joie Stadium will be able to take part in Piing games pre-match and at half-time.

The collaboration is a first among Premier League clubs and supports further fan engagement for Manchester City. This will allow fans the chance to test out their penalty shooting skills with the Pen-Kick on the big screens, and flex their footballing knowledge with Quiiz. 

Both games are Piing fan favourites and have been played in stadiums around the world.

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Gareth Langley, CEO of Piing, commented: “This collaboration marks a huge step for the Piing brand and brings us back to a team in which we have some deep connections and long standing friendships”.

“We’re on a mission to engage fans at the greatest events on Earth, so we’re really looking forward to large crowds across men’s and women’s matches at the Etihad and Joie Stadiums getting their hands on our games.”

Man City played a role in the origins of Piing after it entered the Manchester City Startup Challenge competition when the club was looking for ways to improve fan engagement.

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“We were considering the value of stadium-wide digital activations that all fans could interact with. That’s when we saw the global opportunity for how Piing can change how brands interact with fans at sports and live events all over the world,” explained Langley. 

“It’s great to come full circle and cement that relationship with the club where it all started.”

Alongside games on the big screen, fans will be able to play Piing in fanzones, hospitality areas and the Manchester City Blue Carpet experience. Piing games can be played at Manchester City by anyone with a smartphone. Fans will scan the QR code on the big screens to join the game without downloading an app.

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