The UK’s first mobile-based bank, Atom, has announced Black Eyed Peas star will.i.am will take on the role of strategic board advisor.
A year on from the firm’s launch, the entrepreneur, philanthropist, musician and consumer technology investor will provide an external perspective on culture, philanthropy and technology.
Will.i.am – who has a keen interest in tech – said he couldn’t wait to get started on work with the Durham-based bank.
He added: “Our lives are faster than ever before, but the banking industry hasn’t kept up.
“The scale of Atom’s ambition to help people understand and manage their money better, and it’s clever use of technology to give people an entire bank on their phones is awesome.
“I’m looking forward to working with Atom to achieve success in everything we will do together.”
Atom launched its innovative banking app in 2016, offering competitive fixed savings accounts, secured business lending and retail mortgages offered through intermediaries, with further products and continuous enhancements planned throughout 2017.
The app is currently available on the App Store and via Google Play.
Anthony Thomson, founder and chairman said, “Like us, will.i.am believes that technology can better and simplify our lives, which is at the heart of all that we are passionate about at Atom.
“As we develop the range of products and services on offer to customers, will.i.am’s unique view on the world and knowledge of future trends will be a great asset for us.”