Customer data and marketing platform Ometria has completed a £30 million Series C round.

The London scaleup automates CRM growth for retailers in EMEA and North America including, Hotel Chocolat, Pepe Jeans and

Led by InfraVia Growth with participation from existing investors Octopus Ventures, Sonae IM, Summit Action, Adjuvo, Columbia Lake Partners as well as many early investors – including chairman Lance Batchelor – this brings its total funding to over $75m.

The funding will be used to triple the size of the company’s product and engineering team in order to further accelerate the development of the Ometria solution and of the platform’s AI-based optimisation layer.

It draws on proprietary data science to automatically create and optimise personalised marketing experiences across email, mobile, on-site, social, direct mail and more. 

The raise comes hot on the heels of Ometria welcoming a raft of established industry figures to its senior management team. Key hires include CTO Markus Plattner (former CTO of Sizmek by Amazon), chief revenue officer Paul Barnes (former MD of App Annie) and chief marketing officer Michelle Schroeder (formerly of Simon Data and Tinyclues). 

Ometria platform

In the past 12 months, Ometria has nearly doubled its team to over 120. 

“Retail marketers have been promised personalisation by almost every marketing technology vendor and yet our inboxes, as consumers, rarely reflect that promise,” said CEO and founder Ivan Mazour.

“The cause of this customer experience gap lies in their tech stack: namely a chasm between where customer data sits and where marketers create and send marketing messages. The Ometria platform is built to close this gap: it gives marketers the customer data they need, and the means of directly turning this data into the amazing marketing experiences we know they strive to create. 

“What’s more, Ometria removes the burden of manually managing and optimising these experiences through the Co-Marketer – our proprietary AI algorithms trained on over 20 billion retail touchpoints to drive CRM revenue.” 

You must stay humble in business – just look at Manchester City

Guillaume Santamaria, partner at InfraVia Capital Partners, commented: “Successful commerce now hinges completely on the ability for brands to differentiate through building superior customer experiences, and Ometria provides the solution for achieving this. 

“There are hundreds of solutions that claim to help build cross-channel experiences; but Ometria stood out to us because it actually delivers on this commitment in innovative ways. 

“We are thrilled to invest in a company that has the leadership, the vision, and the resonance with the retail sector.”