A Manchester-based luxury streetwear brand says it has transformed its approach to customer retention since migrating its loyalty program to LoyaltyLion, a loyalty platform for Shopify stores.
Represent says its partnership with London-based LoyaltyLion has transformed its loyalty program into a powerful revenue driver, delivering measurable impact on customer lifetime value, purchase frequency, and total revenue.
Since integrating with LoyaltyLion and launching its Prestige Program, Represent Clothing has seen 19.6% of total revenue driven by loyalty program members and 4x higher lifetime value from members compared to non-members.
It has also had 3.4x more orders from active Prestige program members than non-members and 79,000 new loyalty signups in 12 months.
“Our community is at the heart of everything we do, and LoyaltyLion has helped us take our loyalty program to the next level,” said George Heaton, Represent co-founder and a member of BusinessCloud’s inaugural Northern Leaders list.
“The Prestige Program not only rewards our most engaged customers but also strengthens our brand’s connection with them.
“We’re prepared to sacrifice margin for really engaged, loyal customers because we know the lifetime value and frequency of purchase is unmatched.”
Represent’s Prestige Program is now a key driver of the brand’s continued expansion. The US now accounts for 20% of the company’s sales and it opened its first bricks and mortar store in Los Angeles in March 2024.
Charlie Casey, CEO of LoyaltyLion, added: “Represent is a fantastic example of how a brand can use loyalty to build deeper customer relationships and drive long-term revenue.
“Their commitment to customer engagement and exclusive rewards has made the Prestige Program a benchmark for success.”
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