Posted on May 29, 2019 by staff

Northern Ireland marketing firm opens three tech hubs


Marketing firm Zymplify has opened three new tech hubs as part of a £1 million expansion.

The company has opened premises in Belfast, Manchester and Boston, fuelled by a £1m investment from John Martinson of Martinson Ventures.

Zymplify offers automated marketing for small and medium sized firms across various channels.

“In one easy-to-understand dashboard they can plan and analyse their digital and social marketing activities like Twitter, Facebook, LinkedIn, Instagram, pay per click, social media advertising, all in real-time,” the firm said.

Set up in Portstewart four years ago, Zymplify has enjoyed its proximity to the pool of graduates in Ulster University’s nearby Coleraine campus.

“John has more than 40 years’ experience in the ‘software as a service’ (SaaS) technology sector so we’re very lucky to have his expertise, experience and guidance,” said chief executive Michael Carlin.

“John has done more than 135 investments in the past 30 years.”

The firm has also received investment from Co-Fund NI, managed on behalf of Invest NI by Clarendon Fund Managers.

He added: “Our goal is to become one of the world’s top five digital marketing platform providers and thought leaders by 2022.

“In the short term we’re seeking to double our client numbers from 100 to 200. This round of investment will enable us to deliver on our corporate goals more quickly that would otherwise have been the case.”

He said the next phase of the company’s strategy involves establishing additional advisory hubs in English speaking countries.