Data analytics startup has raised £10.3 million.

The London firm’s technology automates data analytics infrastructure, helping businesses to leverage data in decision-making at speed. 

The round was led by Octopus Ventures, with participation from existing investors Episode 1 and SuperSeed. 

Co-founders Andrew Thomas (CEO), Matt Sawyer (CDO) and Ben Long (CTO) experienced the problem of complex, expensive data teams in their roles as senior data and technology leaders in companies such as Just Eat, Trainline and Momondo. 

They are aiming to solve this by building an all-in-one, no-code platform that helps business leaders generate value from data without the need for expensive data teams. is working with a range of D2C businesses including Huel, Moonpig, Daye and The Modern Milkman to help leverage their data to meet customers’ demand for a personalised, sophisticated experience and service. 

‘We had 2 staff when we landed Channel 4 as a client’

kleene intends to use the funding raised to accelerate its traction in the US, further strengthen its technical team to continue advancing the development of their breakthrough data platform.

“The whole team is excited to take the next step to further support organisations in driving value from their data, so that they can achieve their business goals,” said Thomas. 

“The investment from Octopus Ventures is a fantastic affirmation of the scale of impact we’ve been able to deliver to our customers. We look forward to working with Octopus to further develop our product and expand into new markets.”

Conor Scanlan, investor at Octopus Ventures, said: “Every business owner knows they need to use data to win, but they don’t have the tools to pull insights from the ever-increasing volume of internal and external data created. 

“ solves this problem by putting data insights into the hands of the right employees at the right time, allowing them to make critical strategic decisions. Andrew, Matt and Ben have huge experience in the field and could see where the market was heading. 

“With they’ve taken all those learnings to build a solution that meets the needs of future Heads of Data and Chief Data Officers. The market is waking up to the power of data and is perfectly placed to capitalise on this and grow into large untapped markets.”

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