Investment

Australian firm SafetyCulture, which has its UK base in Manchester, has closed an £85 million round of funding which values the company at £1.3 billion.

In the UK alone, SafetyCulture’s workplace operations platform is used by more than 25,000 businesses to enable better working practices and boost productivity. 

Its Manchester office houses SafetyCulture’s growing EMEA team as it expands its customer base, which already includes the NHS, National Grid, British Airways and Transport for London.

The funding round, which sees SafetyCulture become a unicorn, was led by Airtree Ventures and joined by existing investors Blackbird and Morpheus Ventures.

“We have now closed this round and are excited about the opportunities it creates for us to accelerate our growth and help even more customers,” said founder and CEO Luke Anear. 

“It’s a tough environment to be raising in, but we’re proud of the results the business is delivering and pleased that we can continue to create regular liquidity events for early investors and long-term employees.”

The launch of SafetyCulture’s workplace operations platform in October 2023 introduced new capabilities in training, asset management, sensors and IoT functionality. 

SafetyCulture platform

SafetyCulture has added 100 new roles over the past six months, with more than 800 employees now working from its six offices around the world to support its accelerating global growth and track towards its ambitious target of reaching 100 million users by 2032. 

85,000 businesses and close to two million people around the world now use the platform.

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“We’ve only scratched the surface when it comes to transforming frontline work,” said Anear. “Few tech companies have our direct reach to frontline workers across so many different industries, so we have both a responsibility and a massive opportunity to create significant change for these people.

“We’ve built the world’s largest repository of workplace data, containing over 5 petabytes of data and billions of images. 

“AI is the way we can make sense of that information, and if we can harness it properly, we’ll effectively be able to give frontline teams superpowers that will completely change the way they work.”

Kell Reilly, partner at Airtree Ventures, said: “Having tracked SafetyCulture’s journey to date, now is an opportune time to join them at this inflection point. 

“SafetyCulture has all the hallmarks of Silicon Valley’s tech heavyweights–a compelling vision, product, scale and team. We’re excited to partner with another Aussie success story that’s making waves on the global stage.”

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