The Insights Family, a global leader in kids, parents and family market intelligence, has moved into a larger Manchester city centre office and expanded its offer into Ireland.

The Balloon Street base will become its campus for innovation and product development, housing its expanding technology, research, data science and intelligence teams. 

The Insights Family counts the likes of Amazon, Disney, Hasbro and Warner Bros. Discovery among its clients. It topped our MarTech 50 ranking this year.

It has also announced the launch of its first ‘Tier 2’ market with Kids Insights Ireland and Parents Insights Ireland. These will provide clients with dynamic market intelligence on the attitudes, behaviour and consumption of Irish kids, parents and families on a monthly basis, rather than in real-time.

The Insights Family’s Tier 1 markets now span 21 countries and five continents. The firm surveys more than 700,000 family members every year and since launch in 2017 has surveyed more than 2.3 million.

“We have had significant demand to launch our services into smaller countries outside the G20, but for several reasons our ‘Tier 1’ methodology is not feasible in those markets,” said founder Nick Richardson.

“However, our team have been developing, testing, and have ultimately created a compelling solution which will provide the depth and breadth of intelligence we offer across all ‘Tier 1’ markets, but on a regular monthly basis rather than real-time – with Ireland chosen due to high customer demand. 

“Further ‘Tier 2’ markets are currently going through feasibility and will be prioritised by client demand.”

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He added: “2023 has been a fantastic year for the company as we have focussed on instilling best practice across the business. 

“The move to our new office represents a significant step change in our aspirations and lays down the foundations for future success and is the first in a series of exciting and hugely positive announcements that we will be making.”

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